Post-crisis thoughts

We are beginning to see what the new normal will be. 

As the lockdown in Germany is slowly being lifted, the workplaces are reopening again. 

This has got me thinking about what we learned through this period. 

We noticed that our client’s performance – based on engagement rates and message-market fit – went through the roof, which is super counterintuitive.

I think it happened because the crisis forced us to go back to the fundamentals. 

We also are learning that while we are happy to have our team back in the office we need to make sure we do so by setting new standards that can ensure we don’t put ourselves at risk.