When to think about pricing and when not [for complex high ticket solutions].

"When to think about pricing and when not [for complex high ticket solutions]"

We received a question asking how much pricing affects message-market fit and how much pricing should be kept in mind. The answer might be surprising to you. NOT AT ALL. Do not think about your pricing at all when establishing your message-market fit.

It doesn't mean that pricing is not important, but it doesn't affect your message-market fit, because pricing affects your offer. An offer is essentially delivering the promise that the message-market fit encapsulates.

Message-market fit has nothing to do with your pricing, your features or your company. Rather, message-market fit is the written awareness when identifying a specific person with a specific problem and making an attempt to help that person. It's about understanding the problem of a specific person and authentically trying to help that person.

You can figure out pricing afterwards, where this helps your offer to be better and your product-market fit to be sustainable.